Alzheimer’s-friendly business program addresses isolation among family caregivers

The Alzheimer’s Friendly Business program, launched by The Home Instead Senior Care offices, is designed to help local families feel less isolated and more welcome when frequenting local businesses.

The program trains employees to recognize individuals who exhibit signs of Alzheimer’s and how to interact and help them. This is an important effort, because the number of people with Alzheimer’s continues to grow.

Those local businesses that go through training will be designated as an Alzheimer’s Friendly Business and receive a decal to show families.

The Home Instead Senior Care office will provide free training to local businesses to help equip employees with information and resources needed to welcome families who are caring for a loved one with Alzheimer’s disease.

In a recent survey of Alzheimer’s caregivers, 74 percent reported that they and their loved ones have become more isolated from the community as a result of the disease. Furthermore, 85 percent reported that they feel a reduced quality of life due to isolation. 1

“For many caregivers, the unpredictable nature of the disease can make going out in public with their loved one intimidating,” said Gabriel Huffman, owner of one of the local Home Instead Senior Care offices in the Greater Lexington area.  “Our research shows that family caregivers might be reluctant to frequent public places because of the behaviors that could be associated with the disease.”

According to Alzheimer’s Disease International, the number of people with dementia worldwide is expected to grow to a staggering 75.6 million by 2030 and 135.5 million in 2050.

“Given the statistics, most businesses that deal with the public will be serving people with Alzheimer’s and their families,” said Huffman. “It’s critical that local businesses start working now to build Alzheimer’s friendly communities to better serve their customers with Alzheimer’s and other dementias.”

To complete the training, employees are asked to work through an interactive, online module available at Once the training is successfully completed, businesses will receive a window cling with the Alzheimer’s Friendly Business designation. The designation will be valid for two years.

For more information about the Home Instead Senior Care network’s Alzheimer’s Friendly Business program and to access additional resources, please visit or call your local Home Instead Senior Care office at (859)273-0085.